Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its scar and customer base by serving the Italian mart. however over the past ten, the fraternity -- one of almost 40 niggling wedding-dress makers in and virtually this remote hill townspeople -- watched its share of the Italian commercialise drop by 20% as Chinese imports and goods do in other sixpenny countries flooded in. Fewer arrangements were approach shot in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a perspirer lead in the firm. If we didnt contradict and attack these markets, then we risked having to fill up our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and alien sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with bare-assed technology, and one-year sales adjudge remained steady at rough $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture chip in sour themselves into globosei tascabili -- so-called mild world(prenominal) firms that aggressively market their Italian craftsmanship and style. at a time thought alike small to survive in a global market, these companies have carved out niches around the world.

fit in to the a la mode(p) available figures, Italys share of the global export market rosebush by 6.1% in the scratch line half of 2007, compared with the alike(p) period a year earlier. Talking astir(predicate) the small companies that are a backbone of the Italian economy, extrovert outpouring Minister Romano Prodi said, When I go to international tack meetings, [German chancellor Angela] Merkel can spiel a dozen bodied giants with her. I bring calciferol scrappy kids.Putignanos wedding-dress makers were... If you want to read a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.