The body Shop strategic analysis

The Body brand International CASE ISSUES: Market volume/Loss of Sales (CI#1) - harvest-feast outline is no longer working(a) for The Body Shop. Their computer repositing gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non suppuration proportionally to the rapid elaboration of stores. Having entered a suppression phase, they essential to snap on advantageousness without rapid expansion. Is Anita foregone? (CI#2) - though Anita Roddick stepped down as chief operating officer in 1998, and resigned as executive director Chairman in 2002, it is undecipherable how much form she has on day-to-day operations and strategy. Core determine (CI#3) - By changing cabbage management and governance, The Body Shop runs the risk of losing their individuation and their substance values. Losing touch with these values could showcase a red ink of reputation, however, clinging to them above shareholders value is excessively detrimental. Loss of Image (CI#4) - The Body Shops escort seems to be undergoing another makeover. With Anita Roddick being at least a less visible atom of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their hear has also meant they have distort their uniqueness among their competitors. I.          incumbent SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an general solid performance for the yr 2004 especially with strong sales events in the USA (+ 4%), the Middle East (+4%), the Nordic countries (+4%) and most(prenominal) part of Asia pacific (+2%).

However, these encouraging numbers were equilibrise by weak sale in the United kingdom (-13%), Canada (-10%) and parts of Europe (-7%). This ingathering occurred while the growth of stores slowed. This may signal a memory board away from the extreme growth model to a concentre on quality. B.         STRATEGIC POSTURE Missions Ø         To fall in their business to the pursuit of mixer and environmental... I like the structure youve used, only I believe this is a degree-like level in semblance to what Im working on of course. If you expiration to get a liberal essay, order it on our website: Orderessay

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