Apples Marketing Plan

To amply appreciate the consumer behaviour, any company needs to the mightily way comprehend the influencing factors involved during the decision making of a barter for and how it foot influence at every exemplify of consumer get decision process. There be five stages in the consumer buying decision model: Problem recognition, Information search, valuation of alternatives, Purchase, Post-Purchase valuation (Dibb et al, 2006, p.164). At first stage, the problem recognition originates which advise be due to various reasons or motivation factors. For example, a consumer whitethorn realize that s/he needs a take-away symphony player. This need spate arise because a consumer thinks that he wants to listen to music on the go further new(prenominal) factors such as marketing messages, advertising and yield displays can also influence his/her desire. Another reason of motivation to near can be the fulfilment of life value (Grunert, 2000, p123) where the consumers depo sit certain consequences that products have for them. orchard apple tree Inc. has fully realized the grandeur of all the above factors and their iPod offers portable music player with easy-to-use features and with their strong marketing messages and brand establishment, it has appeared as a life-style and privilege for anyone to have this player.

The revolutionary success of apple’s iPod has been accelerated by its simple and intuitive excogitation and liberalization to download music. The success has been demonstrated by apple’s mp3 player market share growing up to 70 percent in US (Krazit, 2008). With the convergence of digital services, consumers’ preferenc es are changing from single-service device t! o multi-service device to fill the contain lieu in their pocket. Developing products in which customers go onwards see a high value requires a bang-up understanding of customers – what they want, how they buy, what determines whether they will be satisfied with a product or service. (Grunert, 2000, p.109). Apple’s iPhone, which in...

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