Jones Blair

Strategic Marketing Planning: Case Study corporeal merchandiseing STRATEGY A. Stamatellos, D. Jain, L. Pierre, S. Hartley October 18,2010 JONES-BLAIR BACKGROUND Jones-Blair is a regional paint conjunction that centeres primarily on architectural coatings and headmaster OEM products. The firm sells its architectural coatings to independent retailers primarily in Dallas-Fort Worth along with an increase percentage of gross sales going to neighboring regional commercializes. They go out their main customers as do-it-yourselfers and professional service providers. 10/18/10 A. Stamatellos, D. Jain, L. Pierre, S. Hartley 2 JONES-BLAIR DILEMMA Executives at Jones-Blair substantiate been pressured to plus sales and profit margins in a maturing commercialise that is incurring increased expenses due to production costs and EPA guidelines. name and address: efficaciously allocate corporate marketing efforts among Jones-Blairs live consumer markets to increase sales while keeping profit margin. 10/18/10 A. Stamatellos, D. Jain, L. Pierre, S. Hartley 3 PROPOSED MARKETING ALTERNATIVES perpetrate $350,000 into marker advertising to increase brand aw arness among DIY consumers Cut prices by 20% to better compete in both DIY and professional markets in and outside of DFW Add sales representative to focus on markets outside of DFW Continue current strategymaintain advertising, pricing, sales force, and tar choke market focus 10/18/10 A. Stamatellos, D. Jain, L. Pierre, S. Hartley 4 1. INCREASE announce SPEND Pros TV ads get out help convey quality and appraise differentiation. Being top-of headway will increase purchases where Jones Blair is located next to competitors. DIY customers are 50% of sales in architectural paint marketincrease DIY purchase % whitethorn move needle more cursorily than focusing on professional painters. Creative TV ads may be better than cooperative sp ends as consumers will get together in a ! flash with the Jones Blair brand as...If you want to get a full essay, request it on our website: OrderEssay.net

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