What Do You Think of Nau's Appproach to Doing Business? Is It Being Ethical and Responsible?

What do you think of Naus appproach to doing business? Is it being estimable and liable(predicate)? In traditional business, shareholder value principle is unrivaled of most important business concept. It states that the corporation is responsible for maximize shareholders value. If shareholder value principle is lend oneself for criteria to measure Naus nuzzle to doing business, it bunsnot maximize shareholders value. For example, in the financial approach, Nau has promised 5 part of gross revenue to charitable organization. Instead of it, Nau can single-valued function 5 percent of profit or 1 percent of sales in point to generate more(prenominal)(prenominal) profit. Therefore, Nau cannot run into shareholder value principle. Nowadays, socioeconomic view is another natty view. It believed that managements should improve and protect societys welfare except making profit. If socioeconomic view is habitd to measure Naus approach, Naus approach is being ethical and mixer responsible. Nau use activist approach to doing business. It means that Nau compliments and bear upon environment and be actively socially responsible. Firstly, Naus approach is environmentally friendly. In the field of design, Nau with its supplier developed fabrics to be more sustainable for producing clothing. The clothing produced by Nau become more long-wearing and it can clip waste.

In the field of sales, Nau use Web-front to ingest with transaction with customer. It makes operating expense is reduced because fewer substantial and less energy are used. It also reduce the value of product and increase the attractiveness of product. The approachs used at two field i s environmentally friendly. Secondly, Nau! has tolerated to charity. Nau has promised 5 percent of sales to contribute to charity. It helps charity gain resource to maintain its public presentation or to solve humanitarian problem. Thirdly, Nau also use unprocessed special method to increase the customers consciousness of charitable contribution. It has provided distinguish choices for customer to choose...If you want to get a full essay, post it on our website: OrderEssay.net

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